Marketing Manager Jobs at Beer Job PlacementDiageo

Jobs in Kampala Uganda Beer Job PlacementDiageo Jobs in Kampala Marketing Manager Jobs in Kampala at Beer Job PlacementDiageo Marketing Manager Employment opportunities Beer Job PlacementDiageo

Job Title ⇒ Marketing Manager - Beer
]https//www.theugandanjobline.com/
Organization ⇒ Diageo
Duty Station ⇒ Kampala, Uganda
Reports to ⇒ Market Category Manager, Consumer East Africa
About US ⇒
Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, beer and wine. These
brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and
Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain
Morgan, Tanqueray and Guinness.
Job Summary ⇒ The Marketing Manager – Beer has ultimate responsibility for
the marketing of core portfolio of brands. Provides functional advice and
feedback to the Head of Marketing on all strategic and operational issues
relating to these brands, with particular emphasis on marketing performance
against budgeted objectives. Works closely with the members of the Marketing
team, strategy, External Affairs etc. Externally, the job holder is expected
to work closely with Agencies - Advertising, POS, promotions, research, PR.
The Manager is tasked with the development and execution of the company's
strategic marketing plans in Uganda so as to achieve its target volume, mix,
market share, profit and brand equity objectives for the respective brand.

Key Duties and Responsibilities
⇗ Coach and motivate the Marketing team to ensure that the people are of the
highest quality and are committed to achieving the objectives.
⇗ Leads the development of the brand’s Marketing Business Plans.
⇗ Ensures brand positioning is clear, consistent & distinctive and champions
the concept of Brand Equity in his/her brands
⇗ Updates best practice based on Diageo/DWBB world class benchmarks and
leads/champions the principles of consumer insights in his/her department.
⇗ Utilizes data to anticipate competitive and consumer trends, assesses
strategic implications, and optimizes business potential based on analysis and
consolidates learning from marketing programs, identifies improved ways of
working and champions their adoption within the business.
⇗ Leads the development of communication objectives and advertising ideas for
the brand by leading the client/agency relationship, and challenges the agency
to ensure best possible output on the brand and demonstrating insight in
judging creative material, with a clear understanding of brand values,
consumer motivation and competitive context.
⇗ Leads the development of sound packaging changes, which optimize the
brand’s message and image. Assesses packaging through a clear understanding of
brand values, consumer motivations and the competitive context.
⇗ Demonstrates a fundamental understanding of promotional
objectives/strategies. Challenges conventional approaches and thinking to
develop better promotions.
⇗ Leads the development of sound pricing strategies, which optimize brand
financials as well as consumer off-take. Has a strategic understanding of
short and long-term pricing impact. Guides the strategic management of pricing
for the brand across different channels.
⇗ Leads development of strategy for the brand. Is able to identify key trends
for future areas of opportunity. Ability to effectively communicate key
knowledge /insights across the business.
⇗ Leads New Product Development as and when research calls for it to keep the
brand vibrant and sensitive to changing consumer needs.
⇗ Ensures brand’s Marketing Business Plans are prepared on time and are
aggressive and focused enough to achieve Brand objectives in the year.
⇗ Motivates Brand Managers to ensure excellence in quality of planning and
execution, to achieve personal growth, and assist in their career planning and
carries out succession planning.
⇗ Monitors and controls Marketing budget to ensure attainment of objectives,
within allocated spend.
⇗ Ensures that the Milestone plans for the activities in the year are adhered
to by convening a weekly action meeting where Brand Managers update the
incumbent.
⇗ Recommends marketing strategy and annual budgets and takes all core brands
decisions within the agreed strategy and budgets.
⇗ Ensure compliance with safety requirements at the work environment.


Qualifications, Skills and Experience ⇒
⇗ The ideal candidate must hold a Bachelor of Commerce or related degree or
MBA.
⇗ At least seven years of marketing experience in a FMCG environment, with 2
years people management experience.
⇗ Experience in marketing management, development and execution of
advertising strategies and price and margin management are required.
⇗ Barriers to Success in Role Optional
⇗ Poor interpersonal skills/ people management
⇗ Inexperienced with Stake holder management
⇗ No Sales experience
How to Apply ⇒
If you desire to join the world's leading premium drinks business, Diageo, in
the aforementioned capacity, please click web link below.
Click Here ]https//diageo.wd3.myworkdayjobs.com/en-
US/DiageoCareers/job/Kampala-Uganda/Marketing-Manager---BeerJR1040970

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Jobs in Kampala Uganda Beer Job PlacementDiageo Jobs in Kampala Marketing Manager Jobs in Kampala at Beer Job PlacementDiageo Marketing Manager Employment opportunities Beer Job PlacementDiageo

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Brown Alex Monday, 16 November 2020 Beer Job PlacementDiageo Uganda Jobs Employment opportunities at Kampala Jobs in Kampala