Digital Content Strategist Job at Nation Media Group

Digital Content Strategist

Organisation: Nation Media Group

Location: Kampala, Uganda

Experience: 3-5 years in digital content strategy/marketing

Deadline: 18th August 2025

About the Organisation

Nation Media Group is the largest independent media house in East and Central Africa with operations in print, broadcast and digital media, which attract and serve unparalleled audiences in Kenya, Uganda, Tanzania and Rwanda. As a brand, we are committed to generating and creating content that will inform, educate and entertain our consumers across the different platforms, keeping in mind the changing needs and trends in the industry.

Job Summary

The Digital Content Strategist drives the end-to-end planning, creation, distribution, and performance optimization of content across web, social, email, and emerging platforms. Their mission is to grow audience, deepen engagement, and support revenue goals through data informed storytelling that upholds brand voice and business priorities.

Key Duties and Responsibilities

Content Strategy & Planning

Content Creation & Management

SEO & Analytics

Cross-team Collaboration

Innovation & Trends

Qualifications, Skills and Experience

Experience:

Minimum of 3-5 years in digital content strategy, digital marketing, or editorial leadership; proven track record of growing traffic and engagement. Experience with multimedia production, marketing funnel optimization, and generative AI/automation tools is desirable.

Skills:

Strong content writing, editing, and proofreading skills.
Understanding of UX principles, basic HTML/CSS, and image/video optimization.
Knowledge of SEO, content analytics, and digital marketing tools.
Proficiency with CMS platforms (WordPress, Drupal, or similar).
Familiarity with analytics tools (Google Analytics, SEMrush, or similar).
Exceptional organizational and project management abilities.
Excellent communication and interpersonal skills.

Competencies:

Strategic Thinking
Creativity and Innovation
Data-driven Mindset, ability to turn metrics into strategic actions
Attention to Detail
Collaboration and Teamwork

How to Apply

All candidates should apply online at the link below.

Click Here to Apply