Sales Representative – Several Positions at Backbone Feeds

Sales Representative – Several Positions

Organization: Backbone Feeds

Location: Kampala, Uganda

Experience: Minimum 3 years in sales (FMCG/agriculture preferred)

Key Requirement: Strong communication skills & ability to meet sales targets

Apply to: josh@leaptalentafrica.com

About Backbone Feeds

Backbone Group is a multinational corporation specialized in feed production, raw material trading, and fermentation biotechnology. Here in Uganda, we deal in animal feeds for pigs, poultry, and fish.

Job Summary

We seek Sales Representatives to drive growth, build customer relationships, and expand Backbone’s market presence across Uganda. The role requires proactive, personable, and target-driven individuals. Prior animal feed experience is a plus but not mandatory—we value energy, communication skills, and a strong drive to learn.

Key Responsibilities

  • Identify and engage potential customers (farmers, cooperatives, agrovets, distributors).
  • Promote Backbone’s animal feeds and highlight their unique benefits.
  • Maintain client communication to ensure satisfaction and repeat sales.
  • Achieve monthly sales targets and support territory growth strategies.
  • Conduct market research and report feedback, competitor activities, and trends.
  • Participate in product demonstrations, field visits, and promotional events.
  • Liaise with internal teams for timely delivery and after-sales service.

Qualifications & Skills

  • Minimum 3 years in sales (FMCG, agriculture, or distribution preferred).
  • Proven ability to build relationships and close deals.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently, travel frequently, and manage a territory.
  • Knowledge/interest in animal feeds or agribusiness is an advantage.
  • Fluency in English and at least one local language required.
  • Diploma/Bachelor’s in Marketing, Agriculture, Business, or related field preferred.

How to Apply

Submit your application to: josh@leaptalentafrica.com

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