Senior Manager Business Strategy Radio (Next Radio, Radio Wallah, Arua and United Radio)
Organisation: Next Media
Location: Kampala, Uganda
Deadline: 10th October 2025
Core Requirement: Bachelor’s degree + 5+ years in media sales/strategy, with proven leadership in revenue growth.
About Next Media
Next Media is focused on being the leading electronic group in East Africa while creating value by leveraging on accurate data reliable, new technology, understanding consumer behaviour and staying competitive. It includes these brands; NBS TV, Nile Post News, Salam TV Uganda, Sanyuka TV and Cayman Consults.
Job Summary
We’re seeking an experienced and results-driven Senior Manager of Business Strategy Radio to lead strategy, grow revenue, and build partnerships that resonate nationwide.
Join the powerhouse behind Uganda’s most exciting radio brands, Next Radio (home of big hits & bold interviews), Wallah FM (celebrating Uganda’s vibrant Indian community), and Arua (the voice of the West Nile), and many more under the United Media umbrella.
Key Duties and Responsibilities
- Strategic Planning: Develop and execute sales strategies for Next Radio, Radio Wallah, and United Media, aligning with overall business objectives.
- Revenue Growth: Lead the sales team to achieve and exceed revenue targets, identifying new business opportunities and upselling/cross-selling to existing clients.
- Client Acquisition: Establish and nurture relationships with potential and existing clients, ensuring satisfaction and identifying growth opportunities.
- Market Analysis: Stay informed about radio and youth industry trends, competitor activities, and emerging technologies to inform sales strategies.
- Collaboration: Work with internal teams to develop customized radio advertising proposals, ensuring successful campaign execution.
- Performance Metrics: Establish and monitor KPIs, providing regular reports on sales performance, market insights, and recommendations for improvement.
- Negotiation: Lead negotiations with clients, ensuring mutually beneficial agreements and successful deal closures.
- Training: Stay updated on industry best practices and provide ongoing training and development opportunities for the sales team.
- Team Management: Lead and manage all teams within the radio division and foster a high performance culture.
- Compliance: Ensure adherence to industry regulations and standards in radio sales practices.
Qualifications, Skills and Experience
- Bachelor’s degree in Business Administration, Marketing or a related field.
- Minimum of 5 years of experience in sales, marketing, or a related field, with a focus on radio or media sales.
- Proven sales performance and leadership experience, with a strong track record of achieving revenue targets.
- 3+ years of experience in sales, marketing, or business development, preferably in the media or entertainment industry.
- Strong sales, marketing, and communication skills. Excellent leadership and team management skills.
- Professional certifications in sales or marketing certifications preferred.
How to Apply
Email your application to: sales@nextmedia.co.ug
Deadline: 10th October 2025
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