Regional Sales Manager at Uganda Breweries

Location: Kampala, Uganda

Application Deadline: 30th October 2025

Key Requirement: Bachelor's degree + 5 years' FMCG sales experience (2 years in management)

About Uganda Breweries

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Job Summary

Provide direction and leadership to the regional sales staff while implementing the company’s sales plans and strategies to maximise growth potential and achievement of the business KPI’s:

• Ensure high standards of brilliant execution are met in all outlets to grow the business.
• Effectively manage distributors, their performance and KPI’s to ensure they are set up to support delivery of their sales targets.
• Identify new RTM opportunities, develop implementation plans to drive market penetration and share.

Market Complexity

UBL is a dominant player in the Total Beverage Alcohol business with 48-50% volume share of the beer market and ~65% value share of the spirit’s market. UBL operates in a very competitive environment that has seen new entrants such as Heineken and Pernod enter the alcohol industry. The nature of competitors is complex with both illegal and established players operating within a market that has regulatory challenges.

Leadership Responsibilities

• Direct accountability for a multi-channel region including route to market, off trade and on-trade
• Lead a team of 3–8 sales reps with focus on execution excellence
• Strategic business partnership with Distributors to grow mutual business

Key Duties and Responsibilities

Distributor & Trade Management

• Implement process and systems to drive customer profitability
• Monitor and evaluate distributors and their performance
• Develop and maintain efficient distribution network

Contact & Coverage

• Ensure optimal route to market for improved distribution
• Embed omni-channel/E-commerce strategies
• Maintain 100% outlet coverage and effective distributor strike rate

People & Capability Development

• Develop and coach sales team for high performance
• Deliver VSM Academy training programs
• Ensure daily van loading reviews for correct brand mix

Qualifications and Experience

• Bachelor degree in business-related field
• 5+ years FMCG sales experience (2+ years in management)
• Proven track record in people management and commercial roles
• Strong financial literacy and P&L management skills

How to Apply

If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click the link below:

Apply for Regional Sales Manager Position

Deadline: 30th October 2025

Brown Alex Friday, 17 October 2025 Jobs Sales